Why remember faces better than names of people?

Surely more than once you get close to someone easily recognized his face but has been unable to remember his name. Neuroscientists at the University of Bristol (UK) have identified the brain circuitry behind these mechanisms of memory.

In a series of experiments with mice, Clea Warburton and Gareth Barker has shown that when we remember a face or an object involves three brain areas working "team": the perirhinal cortex, which indicates whether an object is familiar or never seen before, the hippocampus, which recognizes places and spaces, and the medial prefrontal cortex, responsible for higher brain functions. If communication breaks down between the three regions of the brain circuitry we fail to remember or the "object in place" (eg where we left the keys) or "temporal order" (where we last saw) as explain the authors of the study in the Journal of Neuroscience.

According to the researchers, if you recognize someone in the street but do not remember his name, chances are you've seen elsewhere, for example at work. Remember where we first saw that person may facilitate us to remember your name.

Bibliography: http://www.muyinteresante.es/ipor-que-recordamos-mejor-las-caras-que-los-nombres-de-las-personas?utm_source=twitter&utm_medium=socialoomph&utm_campaign=muy-interesante-twitter5

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